Bala Bangles: The Rise of a Fitness Empire and Their Impressive Net Worth

Bala Bangles, a company that produces wearable weights for fitness enthusiasts, has taken the fitness industry by storm. Founded in 2018 by Natalie Holloway, Bala Bangles has seen a meteoric rise in popularity, with their products being sold in major retailers like Amazon, Nordstrom, and REI. In this article, we will explore the history of Bala Bangles, their impressive net worth, and what makes their products so unique.

The History of Bala Bangles

Natalie Holloway, the founder of Bala Bangles, came up with the idea for wearable weights during a yoga class. She wanted a way to add resistance to her workouts without having to hold weights in her hands. This led her to create a prototype of the Bala Bangles, which she tested on herself and her friends.

After receiving positive feedback, Holloway launched Bala Bangles on Kickstarter in 2018. The campaign was a huge success, raising over $100,000 in just a few weeks. Since then, Bala Bangles has grown exponentially, with their products being featured in major publications like Vogue, Forbes, and The New York Times.

What Makes Bala Bangles Unique

Bala Bangles are a unique product in the fitness industry because they offer a hands-free way to add resistance to your workouts. Unlike traditional weights, which require you to hold them in your hands, Bala Bangles can be worn on your wrists or ankles. This makes them perfect for activities like yoga, Pilates, and running.

Bala Bangles come in a variety of weights, ranging from half a pound to two pounds. They are made from high-quality silicone and are designed to fit comfortably on your body. They also come in a range of colors, allowing you to choose a pair that matches your workout gear.

The Impressive Net Worth of Bala Bangles

Since its launch in 2018, Bala Bangles has seen tremendous growth. According to Forbes, the company’s revenue in 2020 was $10 million. This impressive figure is a testament to the popularity of Bala Bangles and the demand for their products.

In addition to their revenue, Bala Bangles has also received funding from investors. In 2020, the company raised $1.6 million in a seed round led by Will Smith’s Dreamers VC. This funding will allow Bala Bangles to continue to grow and expand their product line.


Bala Bangles is a company that has taken the fitness industry by storm. Their unique product, wearable weights, has garnered widespread attention and has earned them an impressive net worth. As they continue to grow and expand, it will be exciting to see what new products and innovations they bring to the world of fitness.

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